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| SPIN, Relevant To Both Salesmanship & Advertising! |
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submitted by ekrem 334 days ago (via greattime.info) | |
| Neil Rackham turned the world of high-ticket salesmanship on its ear. By observing over 35,000 actual sales calls, he scientifically isolated & identified the specific behaviors exhibited by successful salespeople. He called it SPIN selling.Situation, Problem, Implication, Need Pay-off.It should come as no surprise that one of the things that he discovered was that successful [...] |
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